Subway is offering a sweepstakes and a browser-based game to engage customers in a promotion linked to Walt Disney Pictures' "The Lone Ranger." The mobile-optimized microsite is accessed through a code on packaging. "When it comes to getting consumers to participate in a campaign, it is all about making sure the consumer can easily access the campaign and that the campaign provides value to the consumer. Subway has accomplished both with this 'Lone Ranger' campaign," said Tim Canada, senior account manager at SiteMinis.

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