Warnings about the risks of ultraviolet light exposure, including melanoma and other cancers as well as premature aging of the skin, are not resonating with the public, a survey found. Most of the young women surveyed perceive sunless tanners not as a safer alternative but as a complement to UV light exposure, according to the study, published in the journal Household and Personal Care Today. "[A] better situation is for there to be a cultural shift away from the desire to be tan to begin with," said dermatologist Jennifer Stein, an assistant professor of dermatology at New York University Langone Medical Center.

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