A study of 2,650 UK shoppers found that 38% prefer variety stores to supermarkets for household items, with Home Bargains and Wilkinson the most popular. "These stores are obviously not a 'main shop' for groceries, unlike what we're seeing at food-led discounters like ALDI and Lidl, but they are attracting shoppers for specific products, especially nonfood," said Katie Littler, insight director at Him!, which conducted the survey.

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The Grocer (U.K.)

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