Tesco is displaying iPads with special applications in four of its stores to guide customers through the process of signing up for the retailer's loyalty program. "We felt that the use of modern technology might help to draw attention to the scheme in a new and interesting way -- leading us to building an app that featured a moving image akin to a screen saver in order to draw the shopper's attention," said Jason Cross, marketing director at Incentivated, which worked on the campaign.

Related Summaries