6/28/2013

Apple CEO Tim Cook has announced he'll voluntarily give up as much as 33% of his stock-based compensation -- worth about $130 million by Tuesday's stock price -- if Apple stock ranks in the bottom third of the Standard & Poor's 500 over the next eight years. That's an admirable gesture of self-accountability with no hidden upside for Cook, writes Steve Tobak. "Tim Cook is putting his money where his mouth is, $130 million of it. He's sending a message to boards, executives, and business leaders across America," Tobak writes.

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