You may be able to generate more revenue by looking for opportunities to upsell and cross-sell and by reaching out to former customers, writes Charles Gaudet. At the same time, you should do whatever you can to keep your current customers happy so they don't leave you for another company, he writes. "People want to feel valued, special, and appreciated -- if you're not communicating this to your prospects, they'll find someone who does," he writes.

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