The tobacco industry has returned to the airwaves more than 40 years after the federal government banned cigarette ads on radio and TV. Blu eCigs, a unit of Lorillard, aired ads in October with actor Stephen Dorff, and R.J. Reynolds in August will run commercials for its Vuse e-cigarette. The category is being regulated at the local and state level, with rules also anticipated from the federal Food and Drug Administration.

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