Toyota and Saatchi & Saatchi LA will be working with mobile-marketing firm Velti and its mGage platform to further build the automaker's base of mobile visitors. "An increasing number of Toyota customers are turning to mobile to learn about our products and engage with our brand. By understanding who our users are and how and when to reach them, we can make real-time campaign adjustments that increase accuracy," said Dionne Colvin, national marketing media manager for Toyota.

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