Twitter has added a host of new application programming interface partners that emphasize social marketing and enterprise interest, writes John Koetsier. The new partners using its Ads API are Kenshoo Social, Optimal Social, SocialCode, SocialFlow, Unified Social and Voxsup, which represent some of the world's largest brands. The new partners were chosen after feedback from agencies and advertisers for the purpose of helping them scale Twitter campaigns, says Twitter Ads API Manager Doug Williams.

Full Story:

Related Summaries