6/25/2013

A Unilever mobile campaign for its Wish-Bone Italian salad dressing tested Solve Media's "captcha" call-to-action ad network that replaces random letters with brand wording. In one iteration, Unilever offered mobile users 24 hours of ad-free music in return for engaging with the ad. The campaign produced an 87% increase in purchase intent, according to a comScore survey.

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