Unilever is launching a social media campaign, using LinkedIn and Google+, to boost trade traffic for its Wall's ice cream brand website. The campaign seeks to attract new retailers and convenience store owners to the redesigned site, where they can request a sales visit from Wall's or free Wall's point-of-sale products. "We anticipate this activity will result in a more engaged relationship with our customers while equipping them with the tools and information needed to help drive sales," said Unilever executive Jamie Mills.

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