6/18/2013

Almost 6 in 10 U.S. fathers with smartphones say they have taken advantage of digital coupons on their devices, outpacing mothers in that category, according to a poll commissioned by Placecast. "Smart marketers are recognizing that younger dads are spending more time with their kids and also more engaged with family shopping -- there's great potential to reach them using their devices, especially tablets," said Placecast CEO Alistair Goodman.

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