Second-screen application Viggle said it now has 3 million users who have made 250 million TV check-ins. The company has boosted the use of the app through partnership programs with the NBA and "The Ellen DeGeneres Show," for example. "Every consumer understands loyalty programs and Viggle is leading the way as the first TV loyalty platform," President and Chief Operating Officer Greg Consiglio says.

Full Story:
Mobile Marketer

Related Summaries