Legendary baseball announcer Vin Scully easily adapted his broadcast voice to social media when he tweeted during the Los Angeles Dodgers' recent game against the New York Yankees, Erica Ogg writes. "Vin had plenty to say. But like his broadcast trademark, he didn't say or tweet too much," Ogg writes. "... He basically tweeted like he broadcasts -- but with one huge social media bonus: the ability to engage directly with his audience."