At the Denver Country Club, new members are immediately made to feel welcome and at home by having lunch with general manager Patrice Piralla and other top club executives and receiving a gift basket full of club gear and vouchers for club services. Piralla follows up with each new member with a satisfaction survey 90 days after joining. "If they stay excited about the club, it also helps drive revenue for us, because they’ll want to bring friends and guests, and they’ll want to go to all the events,” says Piralla.

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