Even the best idea for a startup can fail if you don't execute properly, writes Ilya Pozin. "[I]deas are a dime a dozen and you're most certainly not the first to think of what you're about to try to sell," Pozin writes. "It's really the people behind the idea whom matter most." Other causes of startup failure include making a needlessly complex product and neglecting to develop an effective marketing strategy, Pozin writes.

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