6/12/2013

Brands with a "meaningful" value proposition and a commitment to improving society along with making a profit are performing, on average, 120% better than the broader stock market, according to Havas Media research. That suggests that finding a social purpose is "not only good for your market and the community at large, it's also good for your bottom line," the Havas report argues.

Full Story:
TriplePundit.com

Related Summaries