Winning over millennials and the generations coming up behind them means using mobile marketing tools to engage target customers in digital one-on-one relationships tailored to their preferences, writes Punchh CEO Jitendra Gupta. Last month's NRA Show and Marketing Executives Group meeting in Chicago included displays of the latest tech tools, and the topic of mobile marketing dominated much of the discussion. "Customers are increasingly blind and deaf to broadcast messages, partly because there are so many of them, but mostly because they prefer personal engagement with a brand," he writes.

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