6/21/2013

It's tempting to use extreme discounts, misleading marketing or other ploys in an attempt to attract as many customers as possible, but these tactics will eventually backfire, writes Jim Belosic, CEO of ShortStack. "At the end of the day, the only thing that really matters is the product," he writes. "We know it's good, and if it fits their needs, we'll get new users."

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