Bootstrapping a promising startup is all about resource allocation, writes ReTargeter CEO Arjun Dev Arora. That means following the 80/20 rule -- focusing on the 20% of your business that accounts for 80% of your profit. "This does not stop at the organizational level; everyone in the company benefits from the ability to prioritize. When you can identify what's important to your business, your employees and your organization will run more efficiently," Arora writes.

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