There are plenty of rude people in the business world, but your business will reap the benefits if you are able to keep your cool, writes Rebekah Epstein. Being nice will help you to assemble an effective team, stay energetic and develop a positive reputation, she writes. "Next time a partner snaps at you, respond with a smile," she advises. "When a customer sends a dreadful e-mail complaining about everything, take five deep breaths before answering."

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