Snapchat has signed a three-year deal with the All England Tennis and Croquet Club that lets the social network serve up live stories linked to the Wimbledon tennis tournament. Snapchat will also offer ads for tournament sponsors, such as Stella Artois and Haagen-Dazs.
Digitas has won Motorola's global media business without a formal review. The Google-owned company had been using Mindshare for what was estimated as a $550 million spend as recently as 2011. Motorola's vice president of global brand and product marketing, Brian Wallace, recently worked for Samsung, where he hired Digitas' sibling Razorfish.
Best Western has improved the Best Western To Go application by enhancing integration with TripIt, TripAdvisor and Bing, writes Rimma Kats. "Our mobile app is just one of four key components to our mobile strategy at Best Western, with the others being our mobile website, mobile search and mobile display advertising," said Karmela Gaffney, Best Western International managing director of marketing and e-commerce.
Evian is promoting a social contest where tennis fans can submit videos of themselves doing the "Wimbledon Wiggle" for a chance to win tickets to the tournament. The winner will be chosen by a panel of judges, with the prize going to the video that best embodies the brand's "Live young" theme. The contest is hosted on a dedicated site that ties in with the brand's Facebook page.
On-demand video from the Wimbledon tennis championships for PCs and mobile devices is being supplied by Ooyala. The arrangement calls for Ooyala to transmit daily highlights, interviews and other features, as well as messages from Rolex, Evian and other sponsors.