YouTube's "One Channel" overhaul presents some interesting opportunities for brands, experts say. Besides the ability to embed social media links in their banner image, the revamp also lets brands build customized video trailers for prospective subscribers. "It's interesting to be able to present a new view on our YouTube channel, and a chance for us to say what our brand story is about," says Andrew Moore-Crispin, content-development manager at Tucows.

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