7/29/2013

While many chief marketing officers say they are ready to adapt to the changing dynamic of business-to-business marketing, executing that plan is not yet the de facto standard, Robert Rose writes. Some 80% of CMOs in a recent study from Forrester Research and BMA said they feel secure in their skills needed for successful marketing, but B2B marketing teams still often rely on fact sheets and shy away from innovation, Rose writes.

Related Summaries