Netflix, in securing an Emmy nomination for best drama series for "House of Cards," is following the long game established by HBO and other premium cable networks, which built their brands around critically acclaimed programming, Brian Lowry writes. However, Netflix's breakthrough "might also signal the first step toward the kind of shakeout that has been commonplace in the past -- one that will eventually separate those truly determined to become key players ... from those who retreat or fold the first time their noses get bloodied," Lowry writes.

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