Newly insured Californians are less likely to worry about health care costs, and a majority are satisfied with their coverage, a Kaiser Family Foundation survey found. About 34% of Californians who were uninsured in 2013 have enrolled in the state's Medicaid program.
Texas officials have declined to publicize the state's health insurance marketplace, which will be federally run, and private groups have stepped in to inform residents about coverage options. In addition to efforts by the Texas Organizing Project and Enroll America, some churches and museums will distribute literature about obtaining insurance. HHS has awarded about $9.9 million in grants to health centers to raise awareness and will fund at least two navigators to promote the exchange.
Google+ is a great tool for executives looking to conduct market research, Mike Elgan writes. He suggests using the search stream and secret notifications stream as part of a daily routine to keep "your finger on the pulse of your industry, your customers, and your business."
Community health clinics and organizations are struggling to inform the nation's Latino population about the Affordable Care Act. Many in the Hispanic community do not speak English as a first language, lack knowledge about coverage options and have never applied for health insurance. Health clinics cited insufficient funding and a shortage of trained, bilingual, bicultural staff as significant obstacles to enrollment in a National Council of La Raz survey of 135 Hispanic health clinics and community organizations in 23 states.
Health insurer WellPoint tapped Spanish-language television network Univision and marketing firm HolaDoctor for an outreach effort to educate Hispanic patients about the Affordable Care Act's forthcoming online insurance marketplaces. The campaign includes town hall meetings, newscast content, TV and radio ads, and an online insurance resource.