Applications tied to a specific video service will make up almost half of all viewing by 2020, according to The Diffusion Group. "During the course of the next seven years, the app ecosystem will extend to the ancillary devices that link television sets to the Internet. We’re not talking about a few apps on a smart TV, but full-fledged apps stores like those offered by Google and Apple," TDG's Joel Espelien writes in a report, asserting the "shift is inevitable."

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