7/23/2013

The U.K.'s royal family tweeted regular updates about the birth Monday of Kate Middleton's baby, who is third in line to the throne. Buckingham Palace's socially savvy strategy whipped Facebook and Twitter into a frenzy, but may also have helped lessen the need for invasive, paparazzi-style media coverage of the birth. "If the updates are disseminated via Twitter like so many bread crumbs for the hungry media, then perhaps the paparazzi's zeal to break the news of every pregnancy-related development becomes less menacing," Cotton Delo writes.

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