Budweiser is expanding its musical efforts with a "Made for Music" campaign initially featuring Jay-Z and Rihanna in music ads on TV and YouTube. The two 30-second ads, which will be available in 85 countries, feature new singles from the artists and will be referenced in limited-edition packaging, out-of-home efforts and other digital ads. Budweiser will sponsor more than 160 concerts across the globe this year.

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