7/23/2013

Build-A-Bear has launched a mobile game that partially mirrors its stores and allows children to build their own bears and take them on adventures. The $5 application for Apple devices comes from a partnership with 505 Games. "Several years ago, this would have been one of the console platforms. Today, it is clear that the majority of young players are now very comfortable playing games on smartphones and tablets," said Joel Breton of 505 Games.

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