The local cable ad segment, which last year generated $2.7 billion in revenue, is poised for multiplatform growth, according to the Cabletelevision Advertising Bureau. The average cable customer each month screens about 70 hours of cable content on TV and an additional 20 hours online, said Sean Cunningham, CAB's CEO. Comcast and Time Warner Cable each increased their local ad revenue in the first quarter, bringing in a combined 700 million.

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