7/31/2013

Few clients are commenting on potential conflicts arising from the Publicis-Omnicom merger, and those speaking up are signaling a willingness to work with the new mega-agency, according to reports. "The holding-company approach is to have different network shops to manage potential conflicts," said Paul Chibe, vice president of marketing at Anheuser-Busch InBev in the U.S. "That doesn't change in the event of a merger. We work with Publicis and Omnicom agencies in many countries."

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