Stevia-sweetened Coca-Cola Life, which was launched in Argentina and is packaged in a plant-based plastic bottle, is meant to enhance the company's "cutting edge" reputation, analysts say. Argentina could be the first step in a global rollout, according to packaging guru Andrew Streeter. "[T]here is a determined move to give Coke an additional cutting edge leadership role -- I speculate -- to develop a caring nature, health and well-being boost to the brand equity," Streeter said.

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