Many companies from various industries have proven that paying attention to customer feedback provides insight into how an organization can improve its service and raise customer satisfaction, writes customer service expert Shep Hyken. "Companies that track and measure their customer service have a competitive advantage. They know when they are doing a great job, and more importantly, they know when they aren't. They take advantage of all data, good and bad, looking for opportunities to take their customers' experiences to the highest level possible," Hyken writes.

Full Story:

Related Summaries