Hoteliers can use their website and a wide range of other online software to get in touch with their guests, gather data on their travel preferences and use it to enhance their hotel experience, writes Larry Mogelonsky, founder and president of LMA Communications. "Now that it's 2013, games and traditional information-centric websites are merging, all underscoring the principle that interactivity heightens emotional involvement, which includes brand awareness, social media sharing, onsite spending and return visits," Mogelonsky writes.

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