A series of mini-mantras and a mix of odd music and cryptic images is the hallmark of Fallon's new spot for The Cosmopolitan of Las Vegas. "There have been a lot of spots that have come out that look like they almost could have been from us. We wanted to create a spot that was radically different in form -- the mix of typography to imagery, the way the imagery was shot," said Chief Marketing Officer Lisa Marchese.

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