With sales topping $400 million last year, Dannon Oikos is growing rapidly in the Greek yogurt segment, and is now the No. 2 player behind Chobani. Dannon spokesman Michael Neuwirth says the market share difference between the two is small and "it's possible" that Dannon Oikos could beat out its top competitor. The brand is now focusing marketing on the yogurt's high protein content and on its use in cooking.

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