Cub Cadet recently used mobile ads based on location data to lure consumers to stores to experience the brand's high-end lawn equipment. "We knew that we had to be smart with our targeting and also cover the amount of DMAs, and the location-based targeting that mobile provided seemed like a perfect fit to reach consumers that were close to the venues in a timely manner," said Tom Reinecke, media buyer and planner at the Brunner agency, which worked on the campaign.

Full Story:
Mobile Marketer

Related Summaries