Google is featuring game developers that tout the value of the Google Play game services and new Google Play Games application, Jeffrey Grubb writes. For example, Concrete Software's PBA Bowling Challenge says the game platform's services -- which include cloud-based game saves, real-time multiplayer competition and leaderboards -- were easy to implement and increased time spent in the game by 15%. Glu reports 40% higher seven-day retention for Eternity Warriors 2. "The availability of these features in Google Play game services helps us make our games stickier," Glu's Sourabh Ahuja says.

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