7/31/2013

Brand advocates can be separated into seven categories, each in need of distinctive outreach, writes Mark Fidelman. The prolific tweeter requires short, easily digestible content, while the hipster type thrives on being the first to know about the latest products and developments, Fidelman adds. "[A]ny company that is not actively grouping and engaging advocates to perform targeted sales activities is wasting money and losing business," he writes.

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