7/15/2013

Fiat Chrysler is making digital marketing efforts central to the launch of its 500 Abarth cabrio and 500e electric vehicle. The automaker is using print and online properties for a body-painting campaign for the 500 Arbath. A SapientNitro campaign for the 500e will promote an "Environmentally Sexy" theme by running an online series featuring two couples on California road trips.

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