In a black-and-white, 60-second ad, director David Fincher introduces the new Calvin Klein "Downtown" women's perfume by showing actress Rooney Mara navigate a city in slow motion. The ad, which is set to the song "Runaway" by the Yeah Yeah Yeahs, brings together the director and star that previously teamed for "The Girl With a Dragon Tattoo" and "The Social Network."

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