7/29/2013

Drawbridge says trials with a mobile-to-mobile retargeting solution have produced over 100% return on ad spend in less than three weeks. The tool lets marketers use certain criteria to target mobile users who have converted in the past. "Techniques for re-engagement have been commonly employed in the desktop Web and have even been employed in-app; we are finding, though, that new techniques are highly effective in mobile marketing," said Drawbridge's Kamakshi Sivaramakrishnan.

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