Pet insurance is gaining popularity as a perk of employment, as Veterinary Pet Insurance offers benefits to employees of one in three Fortune 500 firms and 3,400 other businesses. With only 500,000 of the 165 million pets in the U.S. covered by VPI, which boasts 61% of market share, the market has substantial growth potential. "Like any kind of health care offering, (pet insurance) is viewed as an employee enticement and retention tool," said insurance analyst Charles Sebaski.

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