The worldwide explosion of applications will not decrease any time soon, according to a Flurry study. China's 240 million smartphones and tablets represent only a quarter of the population, games are being consumed like snacks throughout the day worldwide, and more than half of Android-using moms take breaks to play games. But along with tremendous growth "comes a lot of pain points for developers, and for existing businesses," says Kontagent chief science officer Josh Williams, citing ad support and delivery problems.

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