7/30/2013

As sales and marketing departments strive to enhance collaboration, understanding what buyers want is crucial, writes Carlos Hidalgo. Marketers must be analytical and understand the value of high-quality content, he writes. The best content is "designed to connect with the buyer at the right time in their buying journey and serves to improve velocity and conversion of would be customers," he writes.

Full Story:
HeinzMarketing.com

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