Groups of women are taking to the golf courses to participate in Get Golf Ready, a program designed by the PGA that teaches women the basics of golf and gives them the confidence to take up the game.
"We want to welcome women and introduce them to the joys of the game and the personal and professional benefits it will afford them if they engage," says Sandy Cross of the PGA. "This will require a transformation of the customer-service model within the golf industry in order to make it much more inviting to women and responsive to a woman's value set."

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