Blinkbox, a U.K.-based streaming-video service, built a 40-foot-long dragon skull and placed it on a beach in Dorset, England, known as the "Jurassic Coast" to gain buzz for its release of the third season of "Game of Thrones." The company also released a video showing off the skull's two-month construction process. " 'Game of Thrones' is easily the most talked about TV show of the moment. We wanted to mark its arrival on Blinkbox with a spectacle every bit as dramatic as this amazing series," said Blinkbox public relations chief Ben Ayers.

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