Weve will be marketing three Heineken brands on mobile in a deal valued at an estimated €500,000, one of the brewer's biggest pushes so far into the mobile space. The deal "recognizes that for a certain demographic, mobile is absolutely the first screen. ... We are working in partnership, designing and delivering campaigns that really talk to and engage with consumers in a place where that brand is at its most relevant," said Weve Marketing Director Tony Moretta.

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