7/18/2013

Hooters is refreshing its 30-year-old logo with a cleaner, less scruffy owl from Sky Design, which kept the tongue-in-cheek design to look like women's breasts. The new Hootie, which was preferred 9-to-1 in tests compared with the old logo, will make its way onto in-store signs, waitress' shirts and menus by October.

Full Story:
USA Today

Related Summaries